For God, Country & Coca-Cola
Original Airdates: Sept. 4-6, 2020
From September 2013: Ed welcomes Mark Pendergrast, author of For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It, an epic-length history of how the refreshment beverage that began as a medicinal product in 1886 not only evolved into the dominant consumer product in the United States, but, in many respects, came to be identified with America itself.
Coca-Cola and Television
Original Airdates: Sept. 4-6, 2020
From September 2013: Ed welcomes Mark Pendergrast, author of For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. Topics this segment include the origins of such famous TV campaigns as “The Hilltop Ad” and “Thanks, Mean Joe” (as well as the differences in how Coke and Pepsi advertise their products), plus business lessons from Coca-Cola that any company can use.
